The 161-Year-Old Stetson Brand Is Moving Beyond Cowboy Hats With a $70 Kentucky Bourbon

The 161-Year-Old Stetson Brand Is Moving Beyond Cowboy Hats With a $70 Kentucky Bourbon

💼 Finance & Business
Summary

After sampling more than 100 batches, the famed Western brand found a proprietary blend that could carry the Stetson name.

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